Performance Pulse: Half Day Marketing Event

Jon is Head of Performance Marketing at CAVU, with over 18 years' experience in Paid Search and Paid Media. He leads performance marketing across CAVU's travel and airport services portfolio, overseeing Paid Search, Paid Social, Affiliates and Display across multiple international markets.

Jon's career has spanned both agency and client-side roles, including senior positions at Bring Digital and iProspect, working across ecommerce and travel. He's spent most of that time figuring out how to turn performance marketing from channel activity into sustainable commercial growth and, occasionally, learning the hard way what not to do.

Harriet has over nine years' experience in digital marketing and a real passion for its role in the wider marketing mix. She spent seven years heading up a paid social department at a top performance agency.

She recently took the leap into self-employment, working with agencies and brands to help them get the most out of their paid social and their marketing as a whole.

Charlie is the founder of HIVE MCR. An ex-journalist turned SEO, he has spent more than 16 years in technical SEO and content marketing, leading strategy as Head of SEO. He brings hands-on experience of driving growth from organic search across ecommerce, SaaS and luxury travel.

Mercy Fulani is a marketing professional and designer, specialising in social media and content marketing.

She is a Real Role Model at DigitalHer, an initiative by Manchester Digital that empowers women in tech. She is passionate about story-driven marketing and championing equality and inclusivity in the marketing industry.

She was recognised as a Top 24 Marketer of 2024 by the Girls in Marketing community, and has spoken at a range of marketing conferences, from UpNorth in Manchester to the International Social Summit in Barcelona, where she was voted Favourite Speaker by attendees.

Over the years she has worked with a range of business owners and organisations to help them elevate their brands on social media.

Jordan Wilson is the Founder and Managing Director of MountDigital. Set up in 2016, MountDigital works with ambitious professional services, technology and property businesses across paid social, PPC, SEO and CRM.

Jordan's passionate about helping businesses make better use of their data to unlock growth potential.

Paul is the founder of Recognition, a Manchester-based SEO consultancy for expert-led businesses. With 30 years in digital marketing and search, he helps businesses become easier to find, understand, trust and choose across Google, AI search and the wider web.

He also hosts the marketing podcast Fuzzled: From Confusion to Clarity.

Sarah Jones is Co-Founder at Extra Life & Manchester AI Collective. With over 20 years in recruitment, Sarah coaches tech professionals on future-proofing their careers, sits on multiple Microsoft and AI community committees, and hosts a podcast amplifying women in tech.

Amanda Walls is the founder and Director of Cedarwood Digital, an award-winning digital marketing agency specialising in SEO, PPC and Digital PR.

With 20 years' experience, Amanda founded Cedarwood Digital 10 years ago, and it was recently named Best Small Integrated Agency in the UK & Europe 2026.

She's a frequent conference speaker and thought leadership contributor, and has worked with Google and Facebook to deliver training courses across the UK. Her talks have featured at events including the SEO Mastery Summit (Saigon), Digital Marketing Europe, Ahrefs Evolve San Diego, Amaze Conference (India), The Digital PR Summit and BrightonSEO (UK and San Diego). She has also contributed to Forbes, Search Engine Watch, Moz, Ahrefs and Majestic, writing on SEO, Digital PR and business.

Margaret is the founder of cc'd, a specialist email and CRM consultancy supporting brands internationally and helping to generate millions in client revenue. She is also the co-founder of The CRM Space.

She was named one of Girls in Marketing's top 26 marketers to follow, and one of Alt Marketing School's top 100 marketers to watch in 2026.

Chris Nightingale is the founder and director of Can-Do Digital Marketing, a PPC and paid social agency.

Before going independent he was Head of Acquisition at AO.com and at Matalan, which is where he learned what actually breaks when you scale paid media against a real product feed and a real P&L.

He's ranked in the PPCSurvey Top 50 most influential UK PPC professionals, publishes the annual State of Paid Media industry report, and co-hosts Prompted, a podcast on AI and performance marketing. He's a regular on the UK speaking circuit, with talks at HeroConf, BrightonSEO and Performance MCR.

Litsa Smith is the founder of Work With Litsa and an IoL Accredited Leadership Coach. She has over 20 years of operational leadership experience at L’Oréal, THG, Tesco, Warner Bros and Universal.

Litsa coaches senior leaders and runs DiSC workshops that help teams lead and communicate with clarity and confidence. Based in Greater Manchester, she has a grounded, straight-talking style.